T’is the season to carry on recruiting – Maximise your recruiting efforts with these 10 top tips for recruiting over Christmas and the festive season.

It’s safe to say that 2020 has proved to be a challenging year for businesses nationwide. 

Whilst some businesses have been recruiting large volumes to manage unprecedented demands, others have had to accommodate reduced recruitment budgets and implement new strategies to support the new ‘norm’ of people working from home. 

Recruitment potentially may never be the same again! 

The pandemic has been instrumental in helping accelerate recruitment innovation. Organisations across the world have been forced into adopting new technologies in order to reflect a new way of working.

As an employer setting out their plans for recruiting over Christmas ,these changes have also presented a wealth of new opportunities that employers can start to exploit.

According to Monster, over a third of jobseekers (37%) are now looking outside their current industry for roles and are considering either retraining or transferring their skills within a new sector as a direct result of COVID-19.

This brings exciting new opportunities for employers at what is typically already a successful time to recruit.

Take a look at our top 10 tips for recruiting during December and into the New Year in order to maximise your results during this time

  1. Capitalise on the time

The global pandemic has given many people a chance to think and reassess what’s important to them. Some may be unhappy with the way their organisation has dealt with the pandemic whilst others are now increasingly worried about job security.

When you add these new pools of talent to the general increase in those who are looking for a new challenge and, or a change in career in 2021, this is the perfect time to acquire some fantastic new skills for your business. 

  1. Push your employer brand 

As Christmas is the most engaged time of the year on Facebook, there’s no better time to promote your business across social media.

This will enable you to reach a much wider audience with your content. Sponsored adverts can be extremely effective in reaching passive candidates too, targeting location and relevant keywords for your business. 

  1. Outline your process from the outset

Make sure that candidates are fully aware of your processes and what will be expected of them to reduce the number of enquiries you receive. The festive season often provides additional time to review processes and refresh content too.

The perfect time to ensure your opportunities are hitting the mark with your target audience. 

  1. Avoid gaps between ad and selection 

If someone has applied for your job the chances are they have applied for several more.

Making prompt decisions and avoiding long gaps between each stage of your process will help improve your chances of securing the candidate you are looking for.

  1. Conduct interviews online 

Regardless of how a candidate spends their time over the festive period, interviews don’t need to be put on hold.

Whether you choose to use real time options such as Microsoft Teams and Google Chats or more structured video technology to maximise consistency and flexibility, video interviews are key to speeding up the process and especially beneficial when recruiting at Christmas.

Interviews can now be conducted anywhere and at any time.

  1. Communicate, communicate, communicate 

Regardless of how many applications you receive, it is vital that you communicate regularly with every candidate, at every stage of the process.

Not only will this help reduce drop offs, but also deliver a positive experience and image of your business. December is a great time to review your communications to ensure it is delivering the best possible engagement. 

  1. Build and manage your talent folders 

Maximise the success of every vacancy and capitalise on the anticipated increase in job seekers, by managing talent into folders. This proactive approach will help you save both time and money on your future recruitment needs. Being organised will definitely help you further down the line.

  1. Deliver a premium onboarding 

A comprehensive onboarding portal will help to reduce any anxiety or second thoughts of your new hires.

It will also ensure that you can easily collate the information you need for a prompt start in the New Year. 

  1. Provide access to key information / contact details

If your offices are shut during the festive period, you may need to provide your new hires with different contact information than normal.

Long periods of time being unable to speak to anyone can undoubtedly cause unrest and increase the potential of losing top talent.

  1. Make sure everyone is aware  

A new employee’s first day can be daunting anytime, but at this time of year it can be especially difficult. With annual leave, celebrations and work from home in place all to consider preparation is key. Having the right IT equipment ready and ensuring everyone is aware will help ensure a warm welcome for new hires.

With brand new pools of talent appearing and the increased ability to reach passive candidates, it’s no surprise that the festive period is one of the most popular times to recruit.

Get in touch to find out how we can help maximise your recruiting efforts this Christmas.

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