Attract the right candidates for your business
The overall success of your organisation depends on the ability to reach and attract top talent across all levels and disciplines. In an extremely competitive and candidate driven market, your candidate attraction strategy, how you promote your vacancies and your organisation as a whole is arguably more important now than ever before.
Recruiters need to be able to proactively sell their opportunities and promote their employer brand to both passive and active job seekers in order to capitalise on the true scope of available talent.
Top tips for successful candidate attraction
Adapt
Tailor your attraction strategy for every role
Attract
Make candidates want to work for you
Learn
Look at where previously successful candidates came from
Optimise
Ensure your advert copy reflects how a candidate searches
Promote
Advertise your job and your employer brand
Explore
Look at the potential of internal candidates
Innovate
Seek out and engage new attraction tools
Improve
Constantly review and enhance your attraction strategy
75%
of candidates research a firm’s reputation and employer brand before applying
50%
more qualified applicants apply to companies with a strong employer brand
94%
of businesses say that recruitment software improved their processes